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Compu Date has segmented their market into two distinct segments. Demographic and assorted details include:20-35 year olds: Recognizing that the two groups are quite distinct, Compu Date will adopt a different strategy for reaching each.The philosophy realizes that the younger age group is somewhat nervous in using a dating service.Peepmatches has a new idea, because it collect dating sites features with social impression.
Compu Date must appear to be the "hip" new thing, it needs to give off the appearance as being a cool thing to try, not some last resort for singles.
Conversely, for the older crowd, it really matters less that this appears to be a hip option, this option must give off the impression that it is effective in finding someone's match.
Additionally, each group has different goals that they hope to get out of this service.
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