Even if you’ve never used a dating app (lucky you), there are some noteworthy lessons that all business owners and entrepreneurs can learn from the smart things Bumble does for its customers.
Every other dating app puts the onus on the man to initiate the first conversation, leaving a lot of women feeling like their junior-high selves, biting their nails and waiting for the phone to ring.
Take the dating app Bumble, for example, which started out to help people find dates, but has since expanded into connecting new friends and business contacts.
After Bumble CEO Whitney Wolfe Herd left Tinder, which she also co-founded, she was determined to change the online dating game, and founded the women-empowered dating app that, while similar to Tinder in its simple photo-swiping functionality, differs from it in one very interesting way—Bumble requires the woman to make the first move.
If you don’t have a home office, lease space in the area you plan to target. Hire a web designer and a graphic design to create marketing pieces for your dating services business.
You need a logo, business card template, brochures, a website and a blog, all appropriate to your business.
Bumble does the opposite: if the man and woman both swipe right, indicating interest, the woman has 24 hours to send the first message; otherwise, the connection vanishes.
Personally, I like having this level of control when selecting potential dates, but obviously this format is not for everyone.
Some apps will tell you whose paths you’ve crossed (a bit creepy, I think).Others will offer you matches you have a likely chance of hitting it off with, based on fancy algorithms and questions you’ve answered earlier.It seems like if there is a way to complicate the process of finding a mate, there’s a dating app out there that’s doing it.Pitch dating stories that include tips and advice to local print publications and blogs to begin positioning yourself as a dating expert.Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications.
Every date you set up may not go as planned, and not every client may feel that he got the services he paid for. Set up your private home office in an area of your home that’s away from distraction.